Fashion brands — founded: 2010 · related keyword: Jackets

AT.P.CO is a menswear brand founded in 2010 by Luca Orsatti in Franciacorta, northern Italy. Starting with its first trouser collection, it offers complete looks including shirts, jackets, denim, knitwear, outerwear, and accessories. Its design philosophy is “a-typical” design that takes Italian tradition as its starting point and explores a more casual, contemporary, and international style, with trousers as its signature item. The brand has a production and distribution base rooted in Franciacorta and also operates in overseas markets.

Apple of Eden is a footwear brand with roots in Germany and Portugal, co-founded in 2010 by Friedrich Lüning, from Hamburg, Germany, and Nelson Gomes, from Porto, Portugal. It presents two trend-informed collections each year, primarily for women. Design and product development are based in the Porto region, and the shoes are produced in selected workshops in Portugal. The brand focuses on footwear that combines fashion, comfort, and quality, using certified European leather and materials. Its product range has also expanded to include bags, jewelry, and leather jackets.

Brandit is a German apparel brand founded in 2010 and based in Cologne. Centered on urban outdoor wear, its range includes functional casualwear, military-inspired designs, classic styles, and streetwear. It also offers jackets, trousers, jeans, footwear, bags, backpacks, and various accessories. The brand emphasizes durability and timeless design, and advocates clothing that allows people to express their individuality. In 2021, it expanded its range to include products for women, children, and teenagers.

Dstrezzed is a menswear brand founded in the Netherlands in 2010 by Eric Aarden. Its range centers on shirts, knitwear, jackets, trousers, and denim, and also extends to footwear, accessories, and underwear. Drawing inspiration from icons of the past, the brand is committed to creating clothing with quality and comfort that does not compromise on style. Its philosophy centers on the idea that modern men value enjoying life and connecting with others. The brand has expanded from wholesale to retailers in the Netherlands to its own stores and online sales.

EFFECTEN is a Tokyo-based streetwear brand from Japan, launched in 2010 by designer Kentaro Hamanaka. Focusing primarily on menswear and womenswear, it creates original clothing that incorporates trends and is grounded in cultures the designer has encountered, including anarchy, outsider culture, jazz, and blues. Its signature item is the tailored jacket “Arouse Tailor,” and the brand is available throughout Japan, primarily at the Harajuku select shop UTILITY.

Fat Moose is a menswear brand founded in Denmark in 2010 by Luca, Thomas, and Simon. It began with jackets for skiing and snowboarding and now offers pants, shirts, fleece, accessories, and other items, with a focus on outerwear. The brand combines functions such as durability and wind and water resistance with designs for everyday wear, offering clothing for use in both urban and outdoor settings. Urban Brands acquired the brand in 2017, shaping its current style.

GROWN&SEWN is an American fashion brand founded in New York in 2010 by Texas-born designer Rob Magness. Starting with chinos, it offers everyday wear including pants, shirts, T-shirts, jackets, knitwear, and hats. At its core is the idea of “expressing the timelessness of denim through chino cloth,” and it offers simple, durable clothing made with uncompromising material selection and construction. The brand continues to emphasize Made in U.S.A., producing pants and shirts in San Francisco, knitwear in Los Angeles, and other items in the United States. Its notable pants lines include Foundation, Mason, Independent, and Union.

HYOJI is a Seoul-based fashion brand founded in South Korea in 2010. Focusing primarily on menswear, it offers jackets, suits, slacks, shirts, knitwear, coats, bags, and more. The brand respects traditional tailoring while combining it with a contemporary sensibility, proposing garments that express the elegance inherent in refined silhouettes. Centered on everyday formalwear, its pieces emphasize the fundamentals of materials and fit and are sold through its official Korean online store and major e-commerce platforms.

Harris Wharf London is a fashion brand founded in London in 2010 by siblings Giulia Acciardi and Aldo Acciardi. Building on the family business in Turin and its own factory, the brand offers coats and jackets for women and men, as well as soft tailoring. Giulia is responsible for design, while Aldo oversees production and distribution; the brand officially uses the phrase “designs are made to last.” Production takes place in Italy, and the brand is characterized by a short supply chain, with unlined construction, finishes that make use of fabric edges, and fabrics from Italian mills at its core.

JOTT is a fashion brand founded in Marseille, France, in 2010 by Nicolas and Mathieu Gourdikian. The brand name comes from the initials of “Just Over The Top.” Starting with lightweight, compact packable down jackets, it offers outerwear, clothing, and accessories for men, women, and children. Against the backdrop of a Mediterranean lifestyle, the brand combines practicality and creativity in a colorful, everyday wardrobe, with the mission “Exalter le quotidien d’urbains en mouvement” (“Elevating the everyday lives of urbanites on the move”). Down jackets and a broad range of colors are its signatures, and the brand has expanded internationally from France.

KURO is a Japanese denim brand launched in Tokyo in 2010 by Yusuke Yatsuhashi. The brand name draws on “black,” a color associated with the eyes and hair of Japanese people, and the brand is built around the concept of “wearing culture.” It is characterized by modernized designs and meticulous craftsmanship by artisans across Japan, carrying on the country’s history and traditions. Its range centers on denim and extends to a wide variety of items, including jackets and knitwear.

NineMicrophones is a Japanese brand launched in 2010 by K (Kei Goto), vocalist of Pay money To my Pain. Its slogan is “Trust your pain,” meaning “believe in your own pain.” The brand is guided by the idea of continuing to stand on stage, carrying everything, to awaken the joy, sadness, anger, affection, and souls of those whose spirits have been constrained and freedom taken away by rationalization. Its apparel includes T-shirts, hoodies, jackets, and caps.

RAW Essentials is a premium line introduced in 2010 by G-STAR, a denim brand originating in Amsterdam, the Netherlands. G-STAR was founded in 1989 by Jos van Tilburg, and RAW Essentials began as a high-end collection showcasing the brand’s craftsmanship and the possibilities of denim. Centered on selvedge denim, it offers jeans, shirts, knitwear, jackets, and other items, pursuing high-quality materials and construction in limited quantities. G-STAR’s official product pages position the collection as the pinnacle of the brand’s products.

giab’s ARCHIVIO is an Italian fashion brand launched in 2010 on the initiative of Bruno Ballerini, building on Giab’s Srl, founded in 1953 in Campi Bisenzio near Florence by tailor Giancarlo Ballerini. With Japanese designer Junpei Nakarai as creative director, the brand combines Italian tailoring techniques with Japanese design and materials research. Centered on men’s trousers, its range includes jackets, blazers, outerwear, knitwear and shirts, with signature styles such as the Masaccio M1 and a focus on stretch fabrics. The brand is characterized by development and production in Tuscany and a balance of elegance and practicality, and is also available in overseas markets including Japan, Europe and the United States.