thisisneverthat is a streetwear brand founded in Seoul, South Korea, in 2010 by Cho Nadan, Park In-uk, and Choi Jong-kyu. Centered on logos and graphics, it off...
Streetwear
Trends & youth culture
Decoration & playfulness
Shared traits
The brands share connections to youth culture and concept-driven design.
Differences from 9090
thisisneverthat shows a stronger emphasis on Minimal & basics.
thisisneverthat shows a stronger emphasis on Avant-garde & designer.
Ed Hardy is a fashion brand launched in the United States in 2003, built around the work of tattoo artist Don Ed Hardy. Centered on the idea of celebrating Amer...
Trends & youth culture
Decoration & playfulness
Streetwear
Shared traits
The brands share connections to youth culture and streetwear influences.
Differences from 9090
Ed Hardy shows a stronger emphasis on Decoration & playfulness.
Ed Hardy shows a stronger emphasis on Avant-garde & designer.
Kangol is a headwear-focused brand based in Cleator, Cumbria, England. The brand name originated in 1938. In 1918, after World War I, Jack Spreiregen began hand...
Streetwear
Trends & youth culture
Sporty & sportswear
Shared traits
The brands share streetwear influences and connections to subcultures.
Differences from 9090
Kangol shows a stronger emphasis on Polished & dressy.
Kangol shows a stronger emphasis on Luxury & heritage.
HUF is a skate/street brand that began with a boutique opened in 2002 in the Tenderloin district of San Francisco, USA, by professional skater Keith Hufnagel. T...
Streetwear
Sporty & sportswear
Trends & youth culture
Shared traits
The brands share connections to youth culture and distinctive designs.
Differences from 9090
HUF shows a stronger emphasis on Sporty & sportswear.
HUF shows a stronger emphasis on Polished & dressy.
Patta is a streetwear brand that originated as a sneaker boutique, founded in 2004 in Amsterdam, the Netherlands, by Edson Sabajo and Guillaume “Gee” Schmidt. C...
Streetwear
Trends & youth culture
Sporty & sportswear
Shared traits
The brands share connections to youth culture and concept-driven design.
Differences from 9090
Patta shows a stronger emphasis on Sporty & sportswear.
HOMECORE is France’s first hip-hop brand, launched in Paris in 1992 by Alexandre Guarneri together with Steph Cop. Rooted in hip-hop culture, it spans apparel,...
Streetwear
Minimal & basics
Polished & dressy
Shared traits
The brands share concept-driven design and distinctive designs.
Differences from 9090
HOME CORE shows a stronger emphasis on Minimal & basics.
HOME CORE shows a stronger emphasis on Polished & dressy.
OBEY CLOTHING is a streetwear brand launched in the United States in 2001 by artist Shepard Fairey. Based on ideas that emerged at the intersection of art, desi...
Streetwear
Decoration & playfulness
Trends & youth culture
Shared traits
The brands share distinctive designs and connections to subcultures.
Differences from 9090
9090 shows a stronger emphasis on Trends & youth culture.
Obey shows a stronger emphasis on Avant-garde & designer.
CLOT is a streetwear brand founded in Hong Kong in 2003 by Edison Chen and Kevin Poon. With the aim of bridging East and West, it focuses on apparel and goods,...
Trends & youth culture
Streetwear
Decoration & playfulness
Shared traits
The brands share connections to youth culture and concept-driven design.
Differences from 9090
CLOT shows a stronger emphasis on Avant-garde & designer.
CLOT shows a stronger emphasis on Polished & dressy.
TALKING ABOUT THE ABSTRACTION (commonly known as TATA) is a Japanese fashion brand founded in Osaka in April 2001 by Naoki Ichihara and others. It incorporates...
Decoration & playfulness
Avant-garde & designer
Streetwear
Shared traits
The brands share concept-driven design and distinctive designs.
Differences from 9090
9090 shows a stronger emphasis on Trends & youth culture.
TALKING ABOUT THE ABSTRACTION shows a stronger emphasis on Avant-garde & designer.
WIND AND SEA is a Japanese streetwear brand launched in Tokyo in 2018 by stylist and photographer Takashi Kumagai. The brand name derives from Windansea Beach,...
Streetwear
Trends & youth culture
Shared traits
The brands share distinctive designs and connections to subcultures.
Differences from 9090
WIND AND SEA shows a stronger emphasis on Minimal & basics.
9090 shows a stronger emphasis on Decoration & playfulness.
IUTER is an Italian premium streetwear brand founded in Milan in 2002 by Alberto Leoni and Andrea Torella. With roots in skateboarding, snowboarding, graffiti,...
Streetwear
Sporty & sportswear
Decoration & playfulness
Shared traits
The brands share connections to youth culture and distinctive designs.
Differences from 9090
IUTER shows a stronger emphasis on Sporty & sportswear.
Les Benjamins is a platform-based lifestyle retail brand centered on apparel for men and women, founded by Bünyamin Aydın in Istanbul in 2011. Guided by the mot...
Streetwear
Trends & youth culture
Decoration & playfulness
Shared traits
The brands share connections to youth culture and concept-driven design.
Differences from 9090
Les Benjamins shows a stronger emphasis on Avant-garde & designer.
Les Benjamins shows a stronger emphasis on Sporty & sportswear.
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or degree of similarity.