Tagline
Dress for everyday. Effortless, yet refined.
Alia is a women’s fashion brand launched in Japan in 2018 by 石原美耶 and 小林花織. Starting with Instagram, it offers tops, shirts, knitwear, pants, skirts, dresses, bags, and other items. It champions “new options” that neither pander to trends nor settle for safe standards, with the aim of adding refinement, allure, and the pleasure of dressing to everyday wear. The brand emphasizes items made with Japanese fabrics and clothing designed to be worn for a long time, and sells primarily through e-commerce.
Concept
It does not pander to trends, yet it is not a safe standard either. A new option, unlike anything before, for the sophisticated woman.