Tagline
A record of time.
alvana is a fashion brand that began in Japan in 2018. Starting with cut-and-sew garments, it offers a range of products including T-shirts, sweatshirts, knitwear, pants, shirts, and outerwear. Grounded in respect for Japan’s cut-and-sew tradition, which has earned global recognition, the brand engages with every stage of material development, from selecting yarn and knitting fabrics to dyeing and finishing, and presents products that incorporate materials and production backgrounds from Japan and abroad. Guided by the idea that layering archives creates new things, it pursues product-making for a new era that is not bound by fixed conventions.
Concept
Layering archives gives rise to new “things.” Product-making for a new era, unconstrained by fixed conventions.