Tagline
I Love Happy Knit
ami amie is a Japanese children’s knitwear brand launched in August 2011 by Sawada Co., Ltd., a knitwear company in Izumiotsu, Osaka Prefecture. Specializing in knitwear, it offers children’s sweaters, cardigans, dresses, and other items. Centered on colorful, happy designs that nurture children’s intellectual curiosity, the brand proposes “knitwear that brings the joy of being with friends.” The brand name means “friend” in French.
Concept
The brand offers knitwear with colorful, happy designs that also foster children’s intellectual curiosity.