AN-LABEL

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Overview

AN-LABEL is a sub-label developed by ANACHRONORM, a Japanese brand originating in Okayama. ANACHRONORM was founded in Okayama in 2004 by designer and director Tomoki Tanushi. Centered on denim, a local industry in Okayama, AN-LABEL explores the possibilities of processing, aging, and remaking, and develops highly versatile creations based on these techniques. Guided by its parent brand’s philosophy of “creating new vintage for the next era,” it works on denim-centered apparel and related items, and remains active today.

Concept

Centered on denim, a local industry in Okayama, the label explores the possibilities of processing, aging, and remaking, creating products based on these techniques and developing more versatile creations derived from them.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
1 brands
Founded
2004
2004 Parent brand
Anachronorm
Clothing

A core creative line centered on processing and remaking

Within ANACHRONORM’s brand family, AN-LABEL is the core label responsible for creative wor

Within ANACHRONORM’s brand family, AN-LABEL is the core label responsible for creative work that develops techniques in processing, aging, and remaking, centered on denim, a local industry in Okayama. While focusing on denim, it also offers highly flexible designs and material proposals derived from it, and is positioned as the line that presents ANACHRONORM’s processing techniques and contemporary creative work most directly. In contrast to NORM-LABEL, which emphasizes universality; context-LABEL, which has a strong emphasis on context; and ANSE-LABEL, which is responsible for the sustainable field, it handles a broad range of experimentation and the development of main products.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about AN-LABEL

Country of origin, founding year, categories and parent brands.

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