Tagline
Time is finite; design is infinite.
AND PACKABLE is a Japanese lifestyle goods brand developed by Techno Prime. Centered on aprons, it produces a wide range of items, including kitchen and interior goods and fabric items for outdoor use. Its catchphrase is “Time is finite; design is infinite.” The brand pursues the possibilities of goods that enrich everyday life, and presents items for everyday use and gifts, with compact foldability and portability—a “packable” design—as a key feature.
Concept
Pursuing the possibilities of goods that enrich everyday life