ARI

ARI is a womenswear brand based in Seoul, South Korea. It is officially positioned as a “culture communication brand based on fashion,” with “another remind imagine” as its slogan and philosophy. It expresses different thoughts and imaginings that arise in everyday life through cultural content such as photography, music, spaces, design, and art, connecting them in its own way to propose new culture. With connecting different cultural domains at its core, the brand develops collections centered on apparel and has also been introduced in Japan following Korean idols wearing its designs.