Arnold Palmer Timeless

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Overview

Arnold Palmer Timeless was a casual family brand developed by Renown. Its name derives from legendary professional golfer Arnold Palmer, and its trademark was an umbrella mark in four colors: red, yellow, white, and green. It offered women's, men's, and kids' lines, with stores primarily in shopping centers. Its concept was “For the timeless happiness of families.” It began operations in Fall/Winter 2004, but ended after the license agreement was terminated due to Renown's bankruptcy.

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For the timeless happiness of families

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1 brands
Founded
1961
1961 Parent brand
Arnold Palmer
Clothing

A cross-generational casual line for the whole family

Arnold Palmer Timeless is a family-casual extension line that began in Fall/Winter 2004 as

Arnold Palmer Timeless is a family-casual extension line that began in Fall/Winter 2004 as part of Arnold Palmer’s expansion in Japan. It broadened the brand’s established recognition beyond golf-inspired casualwear for a single generation, extending it to men, women, and children, and was characterized by its positioning as everyday wear that parents and children or couples could share. Unlike Arnie Arnold Palmer, which emphasized trend appeal for young women, and Arnold Palmer Golf, which specialized in golf use, it was developed as a line spanning generations and organized around products for the family as a unit.

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