Tagline
We wear what we want to wear
ASSAY is a fashion brand founded in South Korea and based in Seoul. Centered on free-spirited, individualistic designs, it offers tops, dresses, bottoms, bags, accessories, and more. With “We wear what we want to wear” as its guiding statement, the brand builds a distinctive worldview through fashion and presents its products not as mere objects, but as mediums completed through the wearer’s self-expression. It currently sells products through its official online store.
Concept
The brand seeks to build its own worldview through fashion and present products not as mere objects, but as mediums completed by the wearer through self-expression.