AVIE is a Japanese womenswear brand launched in 2006 by designer Yumiko Fukuda. It began with the Fall/Winter 2006–07 season and is based in Tokyo, where it offers womenswear. Its brand concept is: “Spicy and sweet, shy yet vivid. Accessible couture; casual wear that rivals jewelry. Defying a touch of ease, with a hint of toughness as its essence. Wear it joyfully, half a step ahead.” The brand continues to present womenswear collections that combine sweetness and toughness.
Concept
Spicy and sweet, shy yet vivid. Accessible couture; casual wear that rivals jewelry. Defying a touch of ease, with a hint of toughness as its essence. Wear it joyfully, half a step ahead.