Avvenente is a Japanese women's apparel brand launched in November 2019 by Misawa Co., Ltd., headquartered in Osaka. Its main target audience is women in their early 20s, and its product range includes tops, knitwear, dresses, bottoms, and outerwear. Its concept is “proposing new styles that are simple and edgy.” The brand was renewed for the 2021–22 autumn/winter season and proposes everyday wear incorporating current trends. Backed by Misawa Co., Ltd.'s planning, manufacturing, wholesale, and retail operations, it distributes its products through specialty stores, e-commerce, and wholesale.
Concept
Proposing new styles that are simple and edgy