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BEDSIDEDRAMA

BEDSIDEDRAMA

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Country: Japan
Founded: 2006 2000s
Category: Clothing
Related brands: Clothing brands founded in the 2000s Clothing brands from Japan

Overview

Tagline

We spend about one-third of our lives sleeping.

BEDSIDEDRAMA is a Japanese fashion brand founded in 2006 by designer Hiroshi Tanida and contemporary artist Kayo Sato. Centered on womenswear, it offers shoes, bags, hats, accessories, and other items, drawing inspiration for its designs from small everyday events and observations. Against the backdrop of the brand statement, “We spend about one-third of our lives sleeping,” it presents designs that explore the boundary between dreams and reality. The brand has presented collections at fashion weeks in Paris in 2010, Milan in 2014, and New York, Paris, and Shanghai in 2016.

Concept

Designs clothing inspired by small everyday discoveries.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2019

Year Brand Category Description

2019

ZZZ by bedsidedrama

Sub-brand

Clothing

A children’s derivative line focused on parent-child styling

ZZZ by bedsidedrama is a children’s derivative line developed by BEDSIDEDRAMA. Introduced

ZZZ by bedsidedrama is a children’s derivative line developed by BEDSIDEDRAMA. Introduced as a children’s clothing line starting with the Spring/Summer 2019 collection, it is positioned as a collection intended for parent-child matching and coordinated looks paired with the parent brand’s clothing. It extends the world of BEDSIDEDRAMA, which centers on womenswear, into children’s clothing, with a different target age group and wearing context from the regular line. It is also explicitly described by an official retailer that carries related brands as “a kids’ line by bedsidedrama,” identifying it as a line within the brand family with its own name.

2019 Sub-brand

ZZZ by bedsidedrama

Clothing

A children’s derivative line focused on parent-child styling

ZZZ by bedsidedrama is a children’s derivative line developed by BEDSIDEDRAMA. Introduced