Classical Elf

A model-produced brand that emerged from Classical Elf. Official product descriptions present carefully considered items informed by a model’s perspective, along with “Next Basic” designs that are easy to incorporate into everyday outfits. While Classical Elf offers a broad range centered on women’s clothing and jeans, this brand is characterized by proposing basic items for women, with projects involving models at its core. It expands the women’s segment of the brand group from a different angle than Classical Evon, which presents styles for mature women, and Classical Origin, which focuses mainly on menswear and advocates a reinterpretation of classic style.

A brand derived from Classical Elf and aimed at adult women. Its official product description announces its debut in fall 2025 and presents proposals for women who enjoy dressing with elegance. It offers coats, jackets, shirts, pants, skirts, and other items, clearly emphasizing polished looks and styling for adults in contrast with Classical Elf’s broad range of women’s clothing. Its planning focus differs from that of ms+ ideal, which is characterized by model-produced pieces and everyday basics, while its target area is also distinct from that of Classical Origin, which centers on menswear, complementing the brand group’s lineup for women.

A derivative brand developed from Classical Elf, centered primarily on menswear. Its brand message is “Rooted in classic style, connecting it to contemporary styles through a new interpretation,” and it offers tops, pants, outerwear, and other items. While Classical Elf handles a wide range of products centered on womenswear and jeans, this brand is characterized by its focus on menswear and its reinterpretation of classic style. It has a distinct target and planning focus from Classical Evon, which is aimed at adult women, and ms+ ideal, which is produced by a model, and takes on the menswear segment within the brand group. Some items are labeled unisex, so the range also includes items not limited to men despite its primary focus on menswear.