Tagline
Always Belle Cute (Cawaii) Girls
Belle Ćie is a Japanese women's apparel brand launched in 2019 in Gifu by At Marvelous Co., Ltd., founded by Makoto Abe. Centered on refined, relaxed adult casualwear, it offers clothing and accessories primarily online, incorporating basic casualwear, Korean fashion, and global trends. With the concept of “high-sense global fashion that is cute and stylish at any age,” it offers a full range of items including shirts, knitwear, skirts, and pants. The brand sells through multiple e-commerce marketplaces and has provided wardrobe for television dramas and magazines.
Concept
High-sense global fashion that is cute and stylish at any age