BLACKQUEEN

GRADY is a derived line with its own product listing page and dedicated brand description on the BLACK QUEEN official website. While based on BLACK QUEEN’s overall gyaru style, it focuses on the direction of “making individuality a strength and staying true to oneself,” and features edgy graphics, animal prints, matching sets, and similar items. Whereas Mavily incorporates casual and ladylike elements in a trend mix, GRADY is positioned to express a stronger sense of individuality and a more pronounced street aesthetic. It is consistently listed on the official website as a dedicated product range and operated as one of BLACK QUEEN’s lines, so it can be recognized as an independent sub-line.

Mavily is a derived line within the brand family, with its own product listing page and dedicated style description on the BLACK QUEEN official website. In contrast to the girl-crush expression promoted by BLACK QUEEN, it proposes a trend-mix style based on a casual aesthetic, with ladylike details and silhouettes. While GRADY is a line that puts individuality and edge front and center, Mavily serves to extend the range into everyday gyaru style. As it is continuously presented on the official website as a dedicated product range, it can be recognized as an independent line under BLACK QUEEN rather than merely a product category.