Mavily

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Country: Japan
Category: Clothing Bags Footwear
Related brands: Clothing brands from Japan

Overview

Mavily is a Japanese women’s fashion sub-brand developed by BLACKQUEEN. Centered on a casual aesthetic, it incorporates feminine details and silhouettes and proposes a “trend-mix style” suited to gyaru fashion. Its range includes tops, dresses, bottoms, coordinated sets, outerwear, bags, and shoes, offering items that are easy to incorporate into everyday outfits.

Concept

It proposes a “trend-mix style” suited to gyaru fashion, combining a casual aesthetic with a focus on feminine details and silhouettes.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: -

Year Brand Category Description

BLACKQUEEN

Parent brand

Clothing

A derived line focused on everyday trend-mix style

Mavily is a derived line within the brand family, with its own product listing page and de

Mavily is a derived line within the brand family, with its own product listing page and dedicated style description on the BLACK QUEEN official website. In contrast to the girl-crush expression promoted by BLACK QUEEN, it proposes a trend-mix style based on a casual aesthetic, with ladylike details and silhouettes. While GRADY is a line that puts individuality and edge front and center, Mavily serves to extend the range into everyday gyaru style. As it is continuously presented on the official website as a dedicated product range, it can be recognized as an independent line under BLACK QUEEN rather than merely a product category.

- Parent brand

BLACKQUEEN

Clothing

A derived line focused on everyday trend-mix style

Mavily is a derived line within the brand family, with its own product listing page and de