Tagline
A wardrobe that appeals to the right brain and satisfies the left
BLAYMORE is a Japanese apparel brand founded in Tokyo for Spring/Summer 2023 by designer Yuki Matsui. Drawing on his research at the University of Tokyo and garment-making at Bunka Fashion College, Matsui works across a wide range of areas, from design and pattern-making to graphics. Centered on a “wardrobe that appeals to the right brain and satisfies the left,” combining intuitive appeal with a sense of conviction when worn, the brand presents clothing and accessories under the phrase “comfortable and mind blowing clothes,” with clean, genderless, and contemporary as its keywords.
Concept
comfortable and mind blowing clothes