bonheur saisons is a Japanese traditional clothing brand developed by SOUBIEN, a specialty store for traditional Japanese attire. With the concept of “wearing and feeling the happiness of the seasons,” it offers yukata and kimono for sophisticated adult women. Its product range centers on yukata and also includes ready-to-wear kimono, hakama, jinbei, and traditional clothing accessories. The brand focuses on women’s products and also offers items for men and children. In 2018, Ma.clé was launched as a new brand, carrying forward bonheur saisons’ urban and forward-looking image.
Concept
Wearing and feeling the happiness of the seasons