Ma.clé by bonheur saisons is a Japanese kimono-wear brand launched in 2018 by 創美苑, as a spin-off of the kimono-wear brand bonheur saisons. Aimed primarily at women in their 30s and 40s, it offers a range centered on yukata, as well as kimono, obi sashes, zori sandals, and obi fasteners. It carries forward bonheur saisons’ urban, forward-looking image and presents stylish yukata fashion that combines a sense of quality with accessible prices. It is officially positioned as “an entirely new YUKATA brand designed to bring out the best in adult women.”
Concept
As an entirely new YUKATA brand designed to bring out the best in adult women, it presents fashion for enjoying summer at accessible prices while maintaining a sense of quality.