Tagline
A children’s clothing brand shaped by parents’ perspectives, born from the words, “This would come in handy.”
chil2 is a baby and children’s clothing brand operated by Children Tsushin Co., Ltd. in Minoh, Osaka Prefecture. Based on the understanding that babies’ skin is sensitive, the brand prioritizes materials and quality that parents can feel confident dressing their children in, including quality control measures such as formaldehyde testing. Designers and pattern makers are part of the team, and the company develops designs in-house and handles the entire process from planning and production to sales. In addition to baby and children’s clothing, it also offers miscellaneous goods.
Concept
Babies’ skin is very sensitive. For this reason, chil2 strives to use materials and maintain quality that parents can feel confident dressing their children in.