CHRISTIAN DADA is a Japanese fashion brand founded in Tokyo in 2010 by designer Masanori Morikawa. Centered primarily on menswear and womenswear, it developed collections around the concept of “product-out with an adolescent quality,” viewing clothing as a tool for expressing individual identity. In 2016, it presented on the official schedule in Paris. It received the DHL Designer Award in 2013 and the Mainichi Fashion Grand Prix Newcomer Award in 2015. The brand ended its activities in 2020.
Concept
Product-out with an adolescent quality