CINOH is a fashion brand from Tokyo, Japan, launched in 2014 when designer Takayuki Chino renamed its predecessor brand. The brand primarily offers women’s and men’s ready-to-wear, and introduced its men’s line with the Spring/Summer 2018 collection. Based on “creativity,” “elegance,” and “tradition,” it proposes everyday clothing rooted in real life, guided by the principle of creating pieces that endure in wardrobes and memories. Its approach to clothing is characterized by its use of materials, construction details, and pattern-making techniques.
Concept
Based on “creativity,” “elegance,” and “tradition,” CINOH proposes uplifting everyday clothing rooted in real life, guided by the principle of “creating pieces that exist not only in a fleeting moment, but also remain in wardrobes and memories.”