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CHIMI vs grounds: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: CHIMI Swap brands

CHIMI

Sweden Founded 2016

Minimal & basics · Outdoor & functional · Polished & dressy

grounds

Japan Founded 2019

Decoration & playfulness · Avant-garde & designer · Trends & youth culture

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Avant-garde & designer

    grounds shows a stronger emphasis

  • Minimal & basics

    CHIMI shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • CHIMI (solid line, circles)
  • grounds (dashed line, squares)
Traits of CHIMI and grounds, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • CHIMI
  • grounds
Minimal & basics
CHIMI：Relative prominence within the brand
grounds：Relative prominence within the brand
Polished & dressy
CHIMI：Relative prominence within the brand
grounds：Relative prominence within the brand
Luxury & heritage
CHIMI：Relative prominence within the brand
grounds：Relative prominence within the brand
Avant-garde & designer
CHIMI：Relative prominence within the brand
grounds：Relative prominence within the brand
Decoration & playfulness
CHIMI：Relative prominence within the brand
grounds：Relative prominence within the brand
Streetwear
CHIMI：Relative prominence within the brand
grounds：Relative prominence within the brand
Trends & youth culture
CHIMI：Relative prominence within the brand
grounds：Relative prominence within the brand
Sporty & sportswear
CHIMI：Relative prominence within the brand
grounds：Relative prominence within the brand
Outdoor & functional
CHIMI：Relative prominence within the brand
grounds：Relative prominence within the brand

Basic information

Field
CHIMI
grounds
Country Sweden Japan
Founded 2016 2019
Category Eyewear Footwear
Other categories — Clothing Bags Art projects

— indicates information that is not available.

Brand profiles

Brand lines

CHIMI

  • CHIMI OPTICS

    CHIMI OPTICS is positioned as a line of optical frames established by CHIMI to address demand for pr...

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  • CHIMI SKI

    CHIMI SKI is a derivative line in the performance segment launched by CHIMI in 2019, positioned with...

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grounds

No information is available.

Collaborations

CHIMI

  • 2023-03-22

    Maison Kitsuné

    An eyewear capsule with Sweden-based CHIMI launched in March 2023, featuring two silhouettes: Square and Shield.

CHIMI collaborations

grounds

  • 2026-01-01

    SCULPTURE

    Unveiled at the 2025 Bangkok POP-UP. The JEWELRY×SCULPTURE collaboration shoes are scheduled for release in Japan in January 2026.

  • 2025-12-12

    HELL BLAU

    The MOOPIE × HELL BLAU collaboration came together in December 2025. It was available through HELL BLAU’s official online store and physical stores.

  • 2025-10-18

    Heaven Tanudiredja

    In October 2025, the third collaboration featured a range of variations, including MOOPIE/BABY JEWELRY shoes and BEAR BAG.

  • 2025-09-27

    Sinéad O’Dwyer

    A boot style based on MOOPIE for Fall/Winter 2025. The second collaboration with Sinéad O’Dwyer is scheduled for release on September 27.

  • 2025-09-27

    Meryll Rogge

    2025 Fall/Winter boots featuring a BABY JEWELRY sole and inspired by Fair Isle knits. Debuted at Paris Fashion Week and released on September 27.

  • 2025-07-26

    8ON8

    A collaboration commemorating the 8th anniversary in 2025. Two styles featuring JEWELRY soles and candy motifs will be released on a limited basis starting July 26.

grounds collaborations

Brands similar to CHIMI

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