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Devoa vs GU: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: Devoa Swap brands

Devoa

Japan Founded 2005

Sporty & sportswear · Avant-garde & designer · Minimal & basics

GU

Japan Founded 2006

Trends & youth culture · Polished & dressy · Minimal & basics

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Avant-garde & designer

    Devoa shows a stronger emphasis

  • Trends & youth culture

    GU shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • Devoa (solid line, circles)
  • GU (dashed line, squares)
Traits of Devoa and GU, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • Devoa
  • GU
Minimal & basics
Devoa：Relative prominence within the brand
GU：Relative prominence within the brand
Polished & dressy
Devoa：Relative prominence within the brand
GU：Relative prominence within the brand
Luxury & heritage
Devoa：Relative prominence within the brand
GU：Relative prominence within the brand
Avant-garde & designer
Devoa：Relative prominence within the brand
GU：Relative prominence within the brand
Decoration & playfulness
Devoa：Relative prominence within the brand
GU：Relative prominence within the brand
Streetwear
Devoa：Relative prominence within the brand
GU：Relative prominence within the brand
Trends & youth culture
Devoa：Relative prominence within the brand
GU：Relative prominence within the brand
Sporty & sportswear
Devoa：Relative prominence within the brand
GU：Relative prominence within the brand
Outdoor & functional
Devoa：Relative prominence within the brand
GU：Relative prominence within the brand

Basic information

Field
Devoa
GU
Country Japan Japan
Founded 2005 2006
Category Clothing Clothing
Other categories Bags Accessories Footwear Bags Accessories Footwear Lifestyle products

— indicates information that is not available.

Brand profiles

Collaborations

Devoa

No information is available.

GU

  • 2025-03-14

    UNDERCOVER

    The first collection, marking its relaunch as “UG,” is scheduled to launch on March 14, 2025.

  • 2021-02-22

    MIHARA YASUHIRO

    In 2021, it announced a collaborative collection featuring remake-style jackets and sneakers.

GU collaborations

Brands similar to Devoa

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Brands similar to GU

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