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PACE vs GU: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: PACE Swap brands

PACE

Brazil Founded 2017

Trends & youth culture · Streetwear · Sporty & sportswear

GU

Japan Founded 2006

Trends & youth culture · Polished & dressy · Minimal & basics

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Avant-garde & designer

    PACE shows a stronger emphasis

  • Streetwear

    PACE shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • PACE (solid line, circles)
  • GU (dashed line, squares)
Traits of PACE and GU, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • PACE
  • GU
Minimal & basics
PACE：Relative prominence within the brand
GU：Relative prominence within the brand
Polished & dressy
PACE：Relative prominence within the brand
GU：Relative prominence within the brand
Luxury & heritage
PACE：Relative prominence within the brand
GU：Relative prominence within the brand
Avant-garde & designer
PACE：Relative prominence within the brand
GU：Relative prominence within the brand
Decoration & playfulness
PACE：Relative prominence within the brand
GU：Relative prominence within the brand
Streetwear
PACE：Relative prominence within the brand
GU：Relative prominence within the brand
Trends & youth culture
PACE：Relative prominence within the brand
GU：Relative prominence within the brand
Sporty & sportswear
PACE：Relative prominence within the brand
GU：Relative prominence within the brand
Outdoor & functional
PACE：Relative prominence within the brand
GU：Relative prominence within the brand

Basic information

Field
PACE
GU
Country Brazil Japan
Founded 2017 2006
Category Clothing Clothing
Other categories — Bags Accessories Footwear Lifestyle products

— indicates information that is not available.

Brand profiles

Brand lines

PACE

  • DT2

    PACE’s ABOUT page presents DT2 as a sportswear division newly established by the brand. While the ma...

    View more

GU

No information is available.

Collaborations

PACE

No information is available.

GU

  • 2025-03-14

    UNDERCOVER

    The first collection, marking its relaunch as “UG,” is scheduled to launch on March 14, 2025.

  • 2021-02-22

    MIHARA YASUHIRO

    In 2021, it announced a collaborative collection featuring remake-style jackets and sneakers.

GU collaborations

Brands similar to PACE

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Brands similar to GU

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