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GU vs SOPH.: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: GU Swap brands

GU

Japan Founded 2006

Trends & youth culture · Polished & dressy · Minimal & basics

SOPH.

Japan Founded 1998

Sporty & sportswear · Minimal & basics · Outdoor & functional

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Trends & youth culture

    GU shows a stronger emphasis

  • Sporty & sportswear

    SOPH. shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • GU (solid line, circles)
  • SOPH. (dashed line, squares)
Traits of GU and SOPH., shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • GU
  • SOPH.
Minimal & basics
GU：Relative prominence within the brand
SOPH.：Relative prominence within the brand
Polished & dressy
GU：Relative prominence within the brand
SOPH.：Relative prominence within the brand
Luxury & heritage
GU：Relative prominence within the brand
SOPH.：Relative prominence within the brand
Avant-garde & designer
GU：Relative prominence within the brand
SOPH.：Relative prominence within the brand
Decoration & playfulness
GU：Relative prominence within the brand
SOPH.：Relative prominence within the brand
Streetwear
GU：Relative prominence within the brand
SOPH.：Relative prominence within the brand
Trends & youth culture
GU：Relative prominence within the brand
SOPH.：Relative prominence within the brand
Sporty & sportswear
GU：Relative prominence within the brand
SOPH.：Relative prominence within the brand
Outdoor & functional
GU：Relative prominence within the brand
SOPH.：Relative prominence within the brand

Basic information

Field
GU
SOPH.
Country Japan Japan
Founded 2006 1998
Category Clothing Clothing
Other categories Bags Accessories Footwear Lifestyle products Bags Accessories Footwear Eyewear Lifestyle products

— indicates information that is not available.

Brand profiles

Brand lines

GU

No information is available.

SOPH.

  • SOPH.20

    A limited-time online brand launched to commemorate SOPH.’s 20th anniversary. In line with the anniv...

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  • SOPH.N

    A limited collaboration line launched as part of the 2019 SOPH.TOKYO 20th anniversary project. Begin...

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  • F.C.Real Bristol

    Launched in 1999 as a football brand developed by SOPH., it is a core line centered on a fictional f...

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  • F.C.Real Bristol for Kids

    As a kids’ offshoot line of F.C.Real Bristol, it launched its S/S collection in 2019 and continues t...

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Collaborations

GU

  • 2025-03-14

    UNDERCOVER

    The first collection, marking its relaunch as “UG,” is scheduled to launch on March 14, 2025.

  • 2021-02-22

    MIHARA YASUHIRO

    In 2021, it announced a collaborative collection featuring remake-style jackets and sneakers.

GU collaborations

SOPH.

  • 2009-10-01

    Tiffany & Co.

    In 2009, to commemorate SOPH.'s 10th anniversary, a metal keychain (key ring) was created in collaboration with Tiffany. The release date is unknown.

SOPH. collaborations

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