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GU vs TOM WOOD: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: GU Swap brands

GU

Japan Founded 2006

Trends & youth culture · Polished & dressy · Minimal & basics

TOM WOOD

Norway Founded 2013

Minimal & basics · Polished & dressy · Avant-garde & designer

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Trends & youth culture

    GU shows a stronger emphasis

  • Minimal & basics

    TOM WOOD shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • GU (solid line, circles)
  • TOM WOOD (dashed line, squares)
Traits of GU and TOM WOOD, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • GU
  • TOM WOOD
Minimal & basics
GU：Relative prominence within the brand
TOM WOOD：Relative prominence within the brand
Polished & dressy
GU：Relative prominence within the brand
TOM WOOD：Relative prominence within the brand
Luxury & heritage
GU：Relative prominence within the brand
TOM WOOD：Relative prominence within the brand
Avant-garde & designer
GU：Relative prominence within the brand
TOM WOOD：Relative prominence within the brand
Decoration & playfulness
GU：Relative prominence within the brand
TOM WOOD：Relative prominence within the brand
Streetwear
GU：Relative prominence within the brand
TOM WOOD：Relative prominence within the brand
Trends & youth culture
GU：Relative prominence within the brand
TOM WOOD：Relative prominence within the brand
Sporty & sportswear
GU：Relative prominence within the brand
TOM WOOD：Relative prominence within the brand
Outdoor & functional
GU：Relative prominence within the brand
TOM WOOD：Relative prominence within the brand

Basic information

Field
GU
TOM WOOD
Country Japan Norway
Founded 2006 2013
Category Clothing Accessories
Other categories Bags Accessories Footwear Lifestyle products Eyewear

— indicates information that is not available.

Brand profiles

Collaborations

GU

  • 2025-03-14

    UNDERCOVER

    The first collection, marking its relaunch as “UG,” is scheduled to launch on March 14, 2025.

  • 2021-02-22

    MIHARA YASUHIRO

    In 2021, it announced a collaborative collection featuring remake-style jackets and sneakers.

GU collaborations

TOM WOOD

  • 2022-04-26

    SUICOKE

    The second collaboration with SUICOKE, “Volume 2.0,” saw Tom Wood present its new Makö clogs and exclusive Vega sandals for release in Spring 2022.

  • 2020-08-17

    Røros Tweed

    Continuation of the collaboration with Røros Tweed. Wool outerwear for men and women was added for Fall 2020, along with wool bags and other items. The collaboration also included a limited drop using surplus materials.

TOM WOOD collaborations

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