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Fred vs Hunter: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: Fred Swap brands

Fred

France Founded 1936

Luxury & heritage · Sporty & sportswear · Decoration & playfulness

Hunter

United Kingdom Founded 1856

Outdoor & functional · Trends & youth culture · Polished & dressy

Similarities and differences

Shared traits

  • Both brands show traits of Polished & dressy.

Different traits

  • Outdoor & functional

    Hunter shows a stronger emphasis

  • Luxury & heritage

    Fred shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • Fred (solid line, circles)
  • Hunter (dashed line, squares)
Traits of Fred and Hunter, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • Fred
  • Hunter
Minimal & basics
Fred：Relative prominence within the brand
Hunter：Relative prominence within the brand
Polished & dressy
Fred：Relative prominence within the brand
Hunter：Relative prominence within the brand
Luxury & heritage
Fred：Relative prominence within the brand
Hunter：Relative prominence within the brand
Avant-garde & designer
Fred：Relative prominence within the brand
Hunter：Relative prominence within the brand
Decoration & playfulness
Fred：Relative prominence within the brand
Hunter：Relative prominence within the brand
Streetwear
Fred：Relative prominence within the brand
Hunter：Relative prominence within the brand
Trends & youth culture
Fred：Relative prominence within the brand
Hunter：Relative prominence within the brand
Sporty & sportswear
Fred：Relative prominence within the brand
Hunter：Relative prominence within the brand
Outdoor & functional
Fred：Relative prominence within the brand
Hunter：Relative prominence within the brand

Basic information

Field
Fred
Hunter
Country France United Kingdom
Founded 1936 1856
Category Accessories Footwear
Other categories Eyewear Clothing Bags Accessories

— indicates information that is not available.

Brand profiles

Brand lines

Fred

No information is available.

Hunter

Collaborations

Fred

No information is available.

Hunter

  • 2025-10-15

    Maison Kitsuné

    Their first collaboration took place in October 2025. The collection featured a wide range of items centered on Downpour Boots, including raincoats, T-shirts, tote bags, and umbrellas.

  • 2023-10-29

    KENZO

    A boot capsule with Hunter. Reconstructed from Wellington boots (long) and duck boots, it features KENZO’s Boke Flower motif and red accents, and is offered for autumn/winter.

  • 2019-09-10

    Stella McCartney

    Eco-conscious Wellington boots co-developed by Stella McCartney and Hunter Boots. Featuring a sustainable design using natural rubber and Yulex, they were launched first at Stella stores before being made available at Hunter’s directly operated stores and elsewhere around the world.

Hunter collaborations

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