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THREE vs Reigning Champ: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: THREE Swap brands

THREE

Japan Founded 2009

Minimal & basics · Polished & dressy

Reigning Champ

Canada Founded 2007

Sporty & sportswear · Minimal & basics · Polished & dressy

Similarities and differences

Shared traits

  • Both brands show traits of Polished & dressy.

Different traits

  • Sporty & sportswear

    Reigning Champ shows a stronger emphasis

  • Streetwear

    Reigning Champ shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • THREE (solid line, circles)
  • Reigning Champ (dashed line, squares)
Traits of THREE and Reigning Champ, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • THREE
  • Reigning Champ
Minimal & basics
THREE：Relative prominence within the brand
Reigning Champ：Relative prominence within the brand
Polished & dressy
THREE：Relative prominence within the brand
Reigning Champ：Relative prominence within the brand
Luxury & heritage
THREE：Relative prominence within the brand
Reigning Champ：Relative prominence within the brand
Avant-garde & designer
THREE：Relative prominence within the brand
Reigning Champ：Relative prominence within the brand
Decoration & playfulness
THREE：Relative prominence within the brand
Reigning Champ：Relative prominence within the brand
Streetwear
THREE：Relative prominence within the brand
Reigning Champ：Relative prominence within the brand
Trends & youth culture
THREE：Relative prominence within the brand
Reigning Champ：Relative prominence within the brand
Sporty & sportswear
THREE：Relative prominence within the brand
Reigning Champ：Relative prominence within the brand
Outdoor & functional
THREE：Relative prominence within the brand
Reigning Champ：Relative prominence within the brand

Basic information

Field
THREE
Reigning Champ
Country Japan Canada
Founded 2009 2007
Category Beauty and cosmetics Clothing
Other categories Fragrance Bags Accessories Footwear Lifestyle products

— indicates information that is not available.

Brand profiles

Brand lines

THREE

Reigning Champ

No information is available.

Collaborations

THREE

  • 2021-03-31

    HYKE

    In March 2021, their first collaboration with THREE saw the release of room fragrances made with 100% essential oils, aroma stones, and more.

THREE collaborations

Reigning Champ

  • 2025-07-31

    JUNYA WATANABE MAN

    Released a limited capsule of hoodies and pants in summer 2025. A previous SS22 collaboration is also on record.

  • 2023-06-13

    COMME des GARÇONS

    A collaboration with eYe Junya Watanabe MAN that continued for four years from 2020. It is characterized by Pop Art-style parkas, T-shirts, sweatshirts, and more.

Reigning Champ collaborations

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