Tagline
A special piece chosen by a mother for her beloved daughter
coto cotte is a baby and kidswear brand launched in Japan in 2016 and developed by 株式会社寳屋. It creates dresses, rompers, bodysuits, outerwear, fashion accessories, and other items for girls. Guided by the idea of “A special piece chosen by a mother for her beloved daughter,” the brand incorporates a feminine style that is not overly sweet, along with frills and floral motifs. It also considers functionality from a mother’s perspective, shaped by its designer’s experience raising children. The brand is available at retailers nationwide and through its official online store.
Concept
The brand also focuses on functionality, considered from a mother’s perspective, to make raising children a little more enjoyable and easier.