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Curensology

Curensology

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Country: Japan
Founded: 2018 2010s
Category: Clothing Bags Accessories Footwear Wallets
Related brands: Clothing brands founded in the 2010s Clothing brands from Japan

Overview

Tagline

Curensology is always traveling

Curensology is a Japanese select shop for women, launched in March 2018 by Element Rule Co., Ltd. of the Adastria Group. Inspired by travel, it offers selected items and original designs that evoke quality of life around the world, targeting women in their 30s and 40s. Its offerings range from functional items suited to vacations and business trips, to fresh designs that update everyday life, essentials to cherish for years, and crafts with a handmade warmth discovered while traveling. Its original collections comprise three lines: the main Curensology line, &RC, and 5 AWARENESS. The brand views travel as “between the extraordinary and the everyday, between city and nature,” and embraces experiencing it through the five senses.

Concept

Travel means moving back and forth between the extraordinary and the everyday, between city and nature, and taking in the atmosphere, landscapes, culture, history, and encounters of each place with all five senses.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 3 brands
Founded: 2018

Year Brand Category Description

2018

&RC

Sub-brand

A unisex everyday casual line.

One of Curensology’s original lines, it is based on vintage military and workwear influenc

One of Curensology’s original lines, it is based on vintage military and workwear influences, with a focus on casual items in a unisex style. Whereas Curensology’s main line centers on a travel-oriented wardrobe, &RC serves to broaden everyday outfit options with items such as denim, cargo pants, and shirts. Alongside the timeless staples of C.S.G and the seasonal functionality of 5 AWARENESS, it is the line that most clearly represents the brand’s casual side.

2018

5 AWARENESS

Sub-brand

Clothing

A functional line connecting waterside settings and everyday life.

One of Curensology’s original lines, comprising mainly T-shirts, sleeveless tops, swimwear

One of Curensology’s original lines, comprising mainly T-shirts, sleeveless tops, swimwear, and rash guards. While the main Curensology line and &RC expand the range of everyday wear, 5 AWARENESS takes on functional items designed with waterside settings and summer wear in mind, clearly serving to connect everyday life and leisure. Within the overall brand, it is positioned as a line that reinforces seasonal offerings and practicality.

C.S.G

Sub-brand

Clothing

A core line centered on staples designed to be loved for a long time.

One of the lines offered through Curensology’s official online store, it is positioned wit

One of the lines offered through Curensology’s official online store, it is positioned within the brand as responsible for “items that are cherished and loved for a long time and become staples.” While the main Curensology line offers a broad range of travel-inspired propositions, C.S.G focuses on a more staple-oriented wardrobe of items such as blouses, skirts, and jackets, with distinct roles for the casual direction of &RC and the functional line 5 AWARENESS. Under the slogan “WELL VERSED IN STYLE,” the line foregrounds staples intended for continued everyday use.

2018 Sub-brand

&RC

A unisex everyday casual line.

One of Curensology’s original lines, it is based on vintage military and workwear influenc