CUSTOMADE

CUSTOMADE HANDGRADE is a custom line that adapts CUSTOMADE’s handmade shoes to each customer’s choices, and is officially positioned as a made-to-order handmade shoe brand customizable through a range of options. Unlike CUSTOMADE REPUBLIC, which centers on standard designs and everyday wear; CUSTOMADE HERITAGE, which emphasizes materials and traditional handmade techniques; and CUSTOMADE WOMAN, which offers contemporary shoes for women, its central role is to provide specification choices at the time of order and accommodate individual requests. The line gives concrete form, in its product offering, to the made-to-order concept contained in the CUSTOMADE brand name.

Within the CUSTOMADE brand family, CUSTOMADE REPUBLIC is the core line for both business and casual wear. Officially, it is presented as a brand centered on simple design, comfortable wear, high quality, and practicality, offering products for a wide range of everyday situations, including leather shoes, loafers, and sneakers. While CUSTOMADE WOMAN focuses on contemporary designs for women, HERITAGE emphasizes materials and handcrafting, HANDGRADE offers customization, and PLUS covers shoe care, REPUBLIC is the core line that most broadly represents the practicality and everyday character of CUSTOMADE.

CUSTOMADE WOMAN is a line that extends CUSTOMADE’s shoemaking into a product range for women, and is officially positioned as a comfort footwear brand for women designed with a contemporary sensibility. While CUSTOMADE REPUBLIC is a simple core line spanning business and casual styles, WOMAN focuses on women’s silhouettes and details, including pumps, slingbacks, and sandals. It has a distinct role from HERITAGE, which uses heritage materials and handmade construction; HANDGRADE, which offers customization; and PLUS, which comprises shoe-care products, serving as the line for women’s everyday footwear.

CUSTOMADE HERITAGE is a premium handmade footwear line that develops CUSTOMADE’s contemporary reinterpretation of classic shoes with greater emphasis on materials and handcrafting methods. It is officially described as a premium handmade footwear brand using the finest leather and auxiliary materials. In contrast to CUSTOMADE REPUBLIC, which offers simple styles for everyday wear; CUSTOMADE WOMAN, which deals in contemporary women’s shoes; CUSTOMADE HANDGRADE, which allows specifications to be selected; and CUSTOMADE PLUS, which provides shoe care, HERITAGE occupies a specialized position focused on the quality and craftsmanship of completed classic shoes.

CUSTOMADE PLUS extends the scope of CUSTOMADE’s lines, which develop shoe designs and construction methods, into shoe care and maintenance as a premium shoe care line. In the official brand structure, CUSTOMADE REPUBLIC, CUSTOMADE WOMAN, CUSTOMADE HERITAGE, and CUSTOMADE HANDGRADE are listed as lines offering shoes, while PLUS plays a role in maintaining shoes through care products. Unlike the other lines, which present new options in footwear, it focuses on everyday care suited to the materials and condition of shoes, and is positioned within the brand family as an aftercare-related line.