Tagline
NO CROSS, NO CROWN
CVTVLIST is a luxury streetwear brand from Japan that launched in 2018, led by designer RAY VICTOR. Crossing the boundaries of art, culture, fashion, and music, it develops highly artistic clothing and graphics around the theme of “Destruction & Creation.” As a multifashion project that also connects with visual media, sound, and extreme sports, it is characterized by products incorporating handmade treatments and graphic art. From 2025 onward, it has expanded its reach from Japan to the global stage. Its signature statement is “NO CROSS, NO CROWN.”
Concept
Destruction & Creation