DAWNCE is a unisex citywear brand launched in 2026 by Japanese publisher Takarajimasha and fully produced by the men's fashion magazine smart. The brand name is a coined word that combines “DAWN,” meaning daybreak or a new beginning, with the image of young people living active lives in the city. The brand focuses on comfort and ease of movement, versatile designs, a trend-conscious look that stands out in photos and videos, and easy care, and is built around the concept “A good & easy day begins.” It is sold through the Takarajimasha STORE on ZOZOTOWN.
Concept
A good & easy day begins