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Day and Grade

Day and Grade

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Country: Japan
Founded: 2018 2010s
Category: Clothing
Related brands: Clothing brands founded in the 2010s Clothing brands from Japan

Overview

Tagline

A piece that can change your everyday style simply by adding it to your wardrobe.

Day and Grade is a Japanese women’s fashion brand that launched in 2018. It offers tops, dresses, bottoms, outerwear, fashion accessories, and more, proposing a simple, appealing wardrobe that incorporates femininity into casual style. Its offerings center on items for everyday occasions such as travel, days off, dates, and work, and include products developed with the care of multiple directors, as well as lines such as DAY AND GRADE NOBLE and DAY AND GRADE stylist.

Concept

Femininity within casual style, and simple yet appealing clothes. With themes suited to travel, days off, dates, and work, the brand guides customers toward a feminine wardrobe.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 2 brands
Founded: -

Year Brand Category Description

DAY AND GRADE NOBLE

Sub-brand

Clothing

A derived line focused on polished styles and decorative details

DAY AND GRADE NOBLE is a derived line treated as a distinct product category and name on t

DAY AND GRADE NOBLE is a derived line treated as a distinct product category and name on the parent brand’s official online store, and its name appears on multiple products. While the standard Day and Grade offers a wardrobe for a wide range of everyday settings, NOBLE is primarily made up of products suited to polished looks, commuting, and occasions, featuring sheer materials, statement sleeves, and blouse-like designs. Within Day and Grade, it is positioned as a line that emphasizes feminine decorative details and suitability for more formal settings.

DAY AND GRADE stylist

Sub-brand

Clothing

A practical line focused on styling suggestions

DAY AND GRADE stylist is a derived line presented as a separate category on the parent bra

DAY AND GRADE stylist is a derived line presented as a separate category on the parent brand’s official online store. Separate from the regular line’s product range, it brings together pieces that are easy to style, including pleated pants, tunic blouses, tailored jackets, and knit jackets. Product descriptions indicate uses such as adult casual wear, office wear, ceremonies, and city casual wear, making concrete suggestions for occasions centered on everyday clothing. In relation to NOBLE, it is positioned as a line that broadens practical offerings and styling suggestions.

- Sub-brand

DAY AND GRADE NOBLE

Clothing

A derived line focused on polished styles and decorative details

DAY AND GRADE NOBLE is a derived line treated as a distinct product category and name on t