DELICCENT

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Overview

Tagline

Our Angela wishes your happiness / Meet an angel!
DELICCENT is a private label for women developed by the Korean select shop WONDERPLACE. It launched in 2013 as the higher-priced line of WONDERPLACE’s in-house products, targeting women in their 20s and 30s. It offers tops, dresses, skirts, pants, outerwear, bags, and more, with clothing centered on a lovely sensibility and everyday wear. Its official introduction describes it as a brand where “ANGELA,” a messenger who brings good fortune, creates everything for people who are loved.

Concept

DELICCENT is a lovely-sensibility brand envisioned by “ANGELA,” a messenger who brings good fortune and creates everything for lovely you.

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1 brands
Founded
2010
2010 Parent brand
WONDERPLACE
Clothing

A line centered on a lovely sensibility inspired by an angel

DELICCENT is one of the in-house brands developed by WONDERPLACE. Its official introductio

DELICCENT is one of the in-house brands developed by WONDERPLACE. Its official introduction positions it as a brand centered on the angel “ANGELA,” with a focus on offering a lovely sensibility and happiness. Unlike W.STANDARD, which proposes a wide range of casual wear for everyday use, and COMONINOZ, which is based on unisex American casual wear, it has loveliness as a clear focus of its product expression. It also follows a different direction from ORDINARY HOLIDAY, which reflects youthful culture, and FIELD WORKER, which specializes in denim wear, adding a feminine option to WONDERPLACE’s brand portfolio.

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