Deviluse

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Deviluse is a Japanese apparel brand that launched in Tokyo in 1999 as an original brand. Starting from a punk shop in Harajuku, it offers unisex clothing influenced by music cultures such as punk and rock. Its brand concept is “Punk Equipment,” emphasizing styles that can be worn regardless of age, gender, or race, as well as a connection to music. It sells through its online store, pop-ups, music festivals, and live music venues, and supports bands in Japan and abroad. The official website lists Daisuke Hirata as Director/Designer.

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Punk Equipment

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