Tagline
A special piece to make your heart flutter.
Dewlily is a specialty shop based in Isesaki, Gunma Prefecture, offering one-of-a-kind pieces, mainly antique lace dresses and antique nightdresses from France and Britain. Owner Ai (森村 愛) focuses on garments that have survived 100 years and selects them with the ideas of Dew (a sparkling dewdrop) and lilly (a woman as poised as a white lily) in mind.
Concept
What matters is feeling excited and having your heart stirred.