Tagline
New Standard with Emotion
DIRECTOIRE is a Japanese womenswear fashion brand launched by Anadis in 2016 at NEWoMan in Shinjuku, Tokyo. Aimed at mature women with a sense of resolve and playfulness, it developed real clothes around the philosophy “We want to create your standard.” Its brand concept was “New Standard with Emotion.” It incorporated femininity and trends into basic items, with an emphasis on beautiful silhouettes, high-quality materials, and skilled attention to detail. The brand operated stores as an SPA business, with about 90% of its range consisting of original designs, but it has since ceased operations.
Concept
We want to create your standard