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DOUBLE HOT

DOUBLE HOT

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Country: Japan
Founded: 2015 2010s
Category: Clothing
Related brands: Clothing brands founded in the 2010s Clothing brands from Japan

Overview

Tagline

Let’s change winter.

DOUBLE HOT is a Japanese thermal innerwear line launched in 2015 under Gunze’s men’s innerwear brand YG. Focused on cotton and style, it develops products that prioritize the warmth, moisture absorption, and comfort of cotton, based on the idea that “thicker fabric is warmer than thinner fabric.” Its range includes crew-neck and V-neck T-shirts, nine-tenths-sleeve shirts, and tights, and specializes in everyday cold-weather innerwear. In 2019, products with improved warmth and moisture absorption were also launched, and the line continues to be offered as YG’s seasonal innerwear.

Concept

Thicker fabric is warmer than thinner fabric.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1971

Year Brand Category Description

1971

Parent brand

Clothing

An autumn/winter line centered on cotton’s thermal properties

Following YG’s brand refresh, DOUBLE HOT was developed as a seasonal innerwear line for co

Following YG’s brand refresh, DOUBLE HOT was developed as a seasonal innerwear line for cold autumn and winter weather. Centered on thick 100% cotton materials, it offered warmth, absorbency, and a comfortable feel based on cotton’s thickness and material properties, rather than the heat-generating functions of synthetic fibers. Its range included crew-neck and V-neck short-sleeved and 9/10-sleeve shirts, as well as tights. In 2019, its thermal retention and absorbency were improved through the use of specialized yarn and knitting methods. Unlike YG NextRA+, which proposes material functions for year-round use, and CUT OFF, which centers on garment specifications, DOUBLE HOT is a seasonal line focused specifically on winter warmth and sweat management.

1971 Parent brand

Clothing

An autumn/winter line centered on cotton’s thermal properties

Following YG’s brand refresh, DOUBLE HOT was developed as a seasonal innerwear line for co