Tagline
Let’s change into an apron
DRESSSEN is a Japanese apron brand launched in January 2015 by food coordinator Junichi Goto. From a fashion perspective, it proposes “an apron to change into” under the concept “Let’s change an apron.” Its offerings center on canvas aprons and include bags, mittens, bandanas, T-shirts, sweatshirts, hats, and other items. The brand is committed to Japanese manufacturing, with production at long-established factories in Japan. In addition to unisex adult styles, it offers children’s and baby sizes, as well as wraparound styles, and uses message logos as its signature.
Concept
Proposing “an apron to change into” from a fashion perspective