Tagline
CLEAR FEMININNE
Droite lautreamont is a womenswear brand developed by Java Corporation. Under the motto “CLEAR FEMININNE,” it proposes a Parisian-inspired feminine style that combines current trends with “adult cuteness with restrained sweetness” and “minimal playfulness” as its central themes. It offers items for positive, urban women who are sensitive to trends while prioritizing their own individuality and enjoying a mix of styles with basic items that are not swayed by fashion.
Concept
A clean, clear feminine style with a Parisian sensibility, combining current trends with “adult cuteness with restrained sweetness” and “minimal playfulness.” The brand is sensitive to trends while placing the greatest importance on individuality and enjoying a mix with basic items that are not swayed by fashion. It offers high-quality, comfortable items that feel current in every era for positive women living in the city.