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DURAS GOLF

DURAS GOLF

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Country: Japan
Founded: 2010 2010s
No longer active
Category: Clothing
Related brands: Clothing brands founded in the 2010s Clothing brands from Japan

Overview

DURAS GOLF is a Japanese golfwear brand for women that was derived from DURAS. It began a trial launch in 2009 as “DURAS SPORTS” and changed its name to DURAS GOLF in 2010, entering the market in earnest. Its main target audience was women golfers in their 20s and 30s. With a concept positioned between glamorous gyaru-style golfwear and basic traditional golfwear, it offered apparel that could be worn both on the golf course and in town. The brand is no longer active.

Concept

The concept is positioned between flashy, gyaru-style golfwear and traditional golfwear with basic designs.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2000

Year Brand Category Description

2000

DURAS

Parent brand

Clothing

A sports-focused line extending into golfwear

DURAS GOLF was a women’s golfwear line derived from DURAS. It began a trial rollout as DUR

DURAS GOLF was a women’s golfwear line derived from DURAS. It began a trial rollout as DURAS SPORTS in 2009, was renamed DURAS GOLF in 2010, and then launched on a full scale. Aimed at female golfers in their 20s and 30s, it sought a middle ground between the characteristic flair of DURAS and the basics of traditional golfwear, proposing clothing suitable for both the course and the town. While DURAS ambient handled everyday clothing for adults, DURAS GOLF was positioned as a specialized spin-off line that expanded into sportswear. It has since been discontinued.

2000 Parent brand

DURAS

Clothing

A sports-focused line extending into golfwear

DURAS GOLF was a women’s golfwear line derived from DURAS. It began a trial rollout as DUR