Easy and Chic FLICKA

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Overview

Easy and Chic FLICKA is a casual line launched in 2014 by FLICKA, a Japanese womenswear brand created by designer Chika Kaneshima. While inheriting FLICKA’s dress-oriented character, it pursues comfort and offers styles suited to a range of everyday occasions. Centered on pieces made with jersey fabrics and a focus on stretch, the line proposes garments such as dresses and cut-and-sew tops for more casual settings.

Concept

Pursues comfort and offers styles suited to a variety of everyday occasions.

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1 brands
Founded
2007
2007 Parent brand
FLICKA
Clothing

A casual line focused on everyday wear and comfort

A derivative line launched by FLICKA in 2014, with an emphasis on comfort and everyday wea

A derivative line launched by FLICKA in 2014, with an emphasis on comfort and everyday wear. The official website described it at launch as a style suited to a variety of everyday occasions, while later official announcements characterized it as a casual line focused on jersey fabrics and stretch. Whereas the main FLICKA line centers on elegant, feminine dresses, Easy and Chic FLICKA extends the same feminine design context to clothing that can be worn in a more relaxed way. While THE DRESS BY FLICKA is intended for special occasions, this line serves as the diffusion line for everyday wear.

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