FLICKA is a women’s fashion brand launched in Japan in 2007 by designer Chika Kaneshima. The brand name means “a lovely woman” in Swedish, and the brand has focused on dresses since its founding. Its official concept draws on childhood memories of feeling that “the days when I was dressed in a dress were special,” and proposes elegant, feminine designs that bring out the wearer’s appeal. Centered on dresses that can be worn for both dressy and everyday occasions, the brand has also developed lines such as THE DRESS BY FLICKA and Easy and Chic FLICKA.
Concept
Designs that do not forget the childhood feeling that “the days when I was dressed in a dress were special,” and bring out the wearer’s appeal in an increasingly elegant and feminine way. A single dress that can be worn for both dressy and everyday occasions turns an ordinary moment in daily life into a special time.