EN ROUTE

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Overview

EN ROUTE is a Japanese fashion brand launched by UNITED ARROWS in 2014. Based on the concept “Wearable Tokyo,” it offers city casual wear and city running wear, with fashion and sports at its core. At launch, 沼田真親 was appointed creative director. Even after ending operations of its physical stores, the brand continues to offer men’s wear and running wear through the official UNITED ARROWS online store, among other channels.

Concept

Wearable Tokyo

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Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
1989
1989 Parent brand
UNITED ARROWS
Clothing

A line connecting urban fashion and sports

A lifestyle brand centered on fashion and sports, launched by UNITED ARROWS for the Fall/W

A lifestyle brand centered on fashion and sports, launched by UNITED ARROWS for the Fall/Winter 2014 season. It combined simple, modern city casualwear with city running wear, proposing styles for people active in urban settings. Unlike UNITED ARROWS, which focuses on dresswear, and existing store brands that offer a broader range of everyday clothing, it was developed as an independent business responsible for urban-oriented offerings incorporating sports elements.

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Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about EN ROUTE

Country of origin, founding year, categories and parent brands.

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Wearers and lines

Activities and occasions

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