Tagline
Closest to what makes me me.
ESLIA is a Japanese lingerie brand launched on April 1, 2026, by 2plus8 Co., Ltd., which operates HUG.U. It caters to women in their 30s to 50s, addressing changes in body shape and concerns specific to age, and offers bras, panties, bra tops, camisoles, sweat-absorbing innerwear, and other items. Drawing on its experience with body-covering designs at HUG.U, the brand offers innerwear for adults that pursues functionality and comfort. Under the concept “Innerwear as a second skin, a third choice,” it creates products suited to everyday wear.
Concept
Innerwear as a second skin, a third choice.