Tagline
Made to be loved and used every day
etul is a bag brand developed by PAO Co., Ltd. With environmentally conscious production as its concept, it primarily offers bags made using sustainable and innovative textiles, including plant-based eco-leather and recycled canvas produced with environmental considerations. Aiming to create bags people will want to use every day, the brand also incorporates upcycled materials as part of its efforts toward the SDGs.
Concept
A BAG brand, etul is founded on the concept of environmentally conscious production.