EVCON is a Japanese house brand developed by the Tokyo select shop 1LDK. It began in 2011 as LIVING CONCEPT and changed its name to EVCON from the Fall/Winter 2019 season. The brand name derives from “Every Condition Life.” Based on everyday items designed to fit into daily life, it proposes unisex wear that adds convenience and design. Its offerings include workwear, denim, basic wear, bags, and other accessories, with items centered on a chic aesthetic under the theme of “everyday life.”
Concept
Based on items designed to fit into everyday life, with convenience and design added.